Tell Me Why Anchor Text Is Authoritative To Getting Organic Traffic?
The anchor text is the clickable text in a hyperlink. The words in the anchor text can make or break your search engine ranking. Sometimes anchor text is also called the link label. While anchor text is not necessarily related to the link’s actual text, it is more useful to readers if it is. So be sure that such text links give a clear indication of the destination’s content. If search engines can use the anchor text to determine your page’s content, this can lead to higher placement in search results.
Therefore, the better the anchor text, the higher the number of hits your pages receive. Avoid the common mistake of using “click here” as your link text, since it hardly ever provides search engines with relevant information. Text backlinks also lead visitors to your pages. Often backlinks are referred to as inbound links. Web pages may end up listed in the top ten Google listing even though they are not using the search phrase on the destination page. This is known as “Google bombing” (or simply link bombing). Some of these link bombs are pranks, such as the famous 2003 Googlebomb leading visitors to the White House page for President George W. Bush — as the top listing when anyone typed in the phrase “miserable failure.” Link bombs have helped bloggers who use humorous phrases as backlinks to win a high ranking. If you rank for uncommon search terms, those ranks will be higher whenever it is searched. On the other hand, a word that is quite common will return several pages of search results.
However, Google announced in January 2007 that “Google bombing” had been significantly reduced, thanks to improving the process to show search results. You can help other sites link to your pages by providing the HTML to add your link to their pages. This way, you can select the best link text. But be careful — if your site is all about pink doodads, then don’t just use “pink doodads” as the phrase in every link to your site. This can bring about another problem, referred to as “over-optimizing.” If you use to much of the same keywords, the search engines may penalize you for keyword stuffing or spamming. On the other hand, most search engines, and especially Google, will rate your site higher than others that don’t have as many high-quality backlinks.
Two examples of quality backlinks are:
1) Links to your site use your optimized keywords
2) The website that links to your site has similar subject matter
When planning your pages, here are a few good strategies for you to use anchor text links:
1) Have links from external web pages
2) Internal links inside your website
3) Links from your site’s index page, website navigation in particular
Finally, keep in mind that you are going to have your content read by live individuals, not just search engines, so the phrases in your anchor text links be relevant to readers, in order to be useful to them, and thus to result in a greater amount of readers.
